![]() ![]() You can also use the advertising mood board to establish the textures that add to the feel of the advertisement. Beige Minimalist Mood Board Instagram Story.Now, this is an advertising mood board with important details such as the Hex Colour Code and keywords to help establish the vibe of the advertising mood board. Beige Minimalist Candle Decoration Mood Board Instagram Story.If earthy hues fit the aesthetic of your jewelry, make-up or skincare brand then you definitely want to try this template. To get started, here are a few templates that you can use from Canva. Using Canva to create an advertising mood board At a glance, people should be able to understand the look, feel and essence that brings the advertising campaign to life. A well-known industry rule when it comes to creating any kind of presentation material is that it should be understood within 8 seconds. your team, the other agency or even the client). The advertising mood board should essentially be easy to understand across a variety of stakeholders (i.e. Put together a digital mood board using Canva, PowerPoint or Pinterest, as these platforms have a wide library of images to inspire your creativity and even some templates to help you get started.In fact, you could also Google some images and print them out to stick them on a physical poster board. You can go old-school (literally) by going through some magazines, newspapers and other physical visuals that you can cut and paste on your mood board.There are two ways to go about creating your advertising board: Moreover, an advertising mood board helps to keep the brand direction consistent while staying focused on the advertising objectives. In theory, it all sounds great, but actually coming up with a mood board can be a messy affair – more so if you want your advertising mood board to fit all kinds of ad campaigns across various platforms. ![]() ![]() What is an advertising mood board?Īn advertising mood board is a collage of visual elements which include images, typography, and colours that sets a creative direction (which can be the centrepiece of a successful advertising campaign). When you are in such a race, a good strategy is crucial – and this is where advertising mood boards come in. It is especially unhelpful that we live in an era where the attention span of an average person is less than 30 seconds. Everyone is out there trying to push the most creative and most impressionable advertisement to grab attention. The tips on color grading in Capture One are especially helpful.Ĭheck out the entire video for a more detailed explanation of the planning and execution of this shoot.It would be an understatement to say advertising is a competitive industry. And lastly, she shows how she gets the creative effect with the background to get a look that blends in perfectly with the wardrobe.Īfter the shoot, she walks through her post-processing in Capture One and Photoshop. Next, she shows the importance of adding a fill light to bring out more of the tones in the wardrobe. In setting up the lighting for the shoot, she explains step-by-step her choice for a key light, including which modifier she wants to use and the light placement. In this shoot, she planned a shoot called "Fuchsia Fantasy" with saturated pink tones in the makeup, backdrop, and wardrobe. She shows how she uses Canva or Pinterest to save images and organize them to express the direction of the hairstyle, the makeup, the poses, the wardrobe, and the lighting that she is going to go for in her shoots. Lindsay mentions how she uses moodboards in the pre-planning stage to do two things: 1) Pitch concepts to magazines, or 2) Share and elicit ideas from her creative team. A lot of photographers skip over or do not give enough time to the pre-planning stages of a shoot. ![]()
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